The beauty industry is constantly evolving and changing, and 2023 was no exception. From innovative skincare treatments to nostalgic makeup looks, there were plenty of trends that captured the attention and imagination of beauty lovers around the world. Whether you want to refresh your beauty routine, try something new, or just stay on top of the latest developments, here are the top 10 beauty trends of 2023 that you need to know.
1. Press On Nails
Press on nails made a surprise comeback in 2023 as the number one biggest beauty trend of the whole year. They gained traction after Kim Kardashian revealed on Instagram that her stiletto-shaped French mani was all thanks to artificial ‘stick-on’ nails. Since then, the trend has been popping up on perfectly manicured hands around the world, racking up almost 8 billion views on TikTok and generating almost 3 million Google searches over the past year. They’ve even made it onto the runways of global fashion weeks around the world. Press on nails are easy to apply, affordable, and come in a variety of shapes, colors, and designs. They are also a great way to experiment with different nail art without committing to a salon visit or damaging your natural nails.
2. Curtain Bangs
Curtain bangs have been popular for a while, and the trend showed no signs of slowing down throughout 2023. They are easy to style and flattering for all face shapes. The look has roots in the ’60s and ’70s, but one scroll through TikTok and Instagram proves it has had a modern-day makeover by working with a range of styles, lengths and textures. Curtain bangs have over 4 billion views on TikTok and more than 14 million Google searches for the trend. Celebrities like Jennifer Lopez, Selena Gomez, and Zendaya have also rocked the look, adding to its appeal and versatility.
3. Glass Skin
Although glass skin has been a buzzword in the skincare world for the past couple of years, it has reached new heights in 2023. The trend uses lots of hydrating products, such as hyaluronic acid serums and hydrating moisturizers, to make skin look like newly polished glass. Originating from Korea, glass skin goes hand-in-hand with the rise of ‘clean girl’ aesthetic that has taken TikTok by storm and the trend has now totted up over 3 billion views on TikTok and almost 900,000 posts on Instagram. Glass skin is not only about achieving a flawless complexion, but also about embracing a healthy and natural glow.
4. Microneedling
Over the past few years, many advanced skincare treatments have become more accessible, but perhaps none more so than microneedling. While it may sound scary, microneedling uses tiny, sterilized needles to create microchannels into the skin, allowing for deeper penetration of skincare ingredients as well as stimulating the skin’s natural healing response. This results in improved skin texture, reduced appearance of pores, scars, and wrinkles, and increased collagen production. Microneedling can be done at home with a dermaroller or at a professional clinic with a dermapen. The trend has over 1.5 billion views on TikTok and more than 2 million Google searches, as more and more people are discovering the benefits of this minimally invasive procedure.
5. Barbie Makeup
Barbie makeup is one of the most fun and playful trends of 2023, inspired by the iconic doll and her signature look. Think pink lips, blue eyeshadow, rosy cheeks, and long lashes. The trend has over 1.2 billion views on TikTok and more than 600,000 posts on Instagram, as people are channeling their inner Barbie and expressing their creativity and individuality. Barbie makeup is also a nod to the hyper-feminine and nostalgic themes that dominated fashion and beauty this year, with influences from the ‘80s, ‘90s, and ‘00s.
6. Heatless Waves
Heatless waves are a hair trend that is all about achieving natural-looking waves without using any heat tools. This not only saves time and money, but also protects the hair from damage and breakage. There are many ways to create heatless waves, such as using braids, buns, rollers, clips, or even socks. The trend has over 1 billion views on TikTok and more than 300,000 posts on Instagram, as people are sharing their tips and tricks on how to get the perfect waves overnight. Heatless waves are also a great option for those who want to embrace their natural hair texture and curl pattern.
7. Chrome Nails
Chrome nails are a nail trend that is all about adding some shine and sparkle to your manicure. Chrome nails are created by applying a special powder or gel over a base color, which creates a mirror-like effect that reflects light and changes color depending on the angle. The trend has over 800 million views on TikTok and more than 1.5 million posts on Instagram, as people are showing off their dazzling nails in various shades and designs. Chrome nails are also a way to add some glamour and sophistication to your look, especially for special occasions and events.
8. Scandi Hairline
Scandi hairline is a hair trend that is inspired by the Scandinavian style of cutting and coloring the hair. The trend involves creating a soft and natural-looking hairline by blending the roots and the highlights, as well as adding some face-framing layers and bangs. The trend has over 600 million views on TikTok and more than 200,000 posts on Instagram, as people are opting for a more low-maintenance and effortless look. Scandi hairline is also a way to enhance your features and add some dimension and movement to your hair.
9. Preppy Bob
Preppy bob is a hair trend that is influenced by the preppy style of dressing and grooming, which is typically associated with upper-class and Ivy League culture. The trend involves cutting the hair into a short and sleek bob, with a side part and a slight curl at the ends. The trend has over 500 million views on TikTok and more than 100,000 posts on Instagram, as people are channeling their inner Blair Waldorf and adopting a more polished and sophisticated look. Preppy bob is also a way to add some elegance and class to your style, as well as making a statement.
10. Espresso Makeup
Espresso makeup is a makeup trend that is inspired by the rich and warm tones of espresso coffee. The trend involves using brown shades for the eyes, lips, and cheeks, creating a monochromatic and cozy look. The trend has over 400 million views on TikTok and more than 80,000 posts on Instagram, as people are embracing the autumn and winter vibes and adding some warmth and depth to their complexion. Espresso makeup is also a way to enhance your natural beauty and create a subtle and flattering look.
