The beauty industry is no longer just for women. In recent years, there has been a significant increase in the demand for men’s beauty products. According to a report by Future Market Insights, the global men’s skincare products market was expected to reach $13 billion by the end of 2022 . This growth is fueled by rising demand for personal care products, aggressive marketing strategies of companies, and the rise of indie brands.
What’s Driving the Trend?
There are several factors driving the trend of men’s beauty products. One of the main reasons is that men are becoming more conscious of the importance of personal grooming and hygiene. According to a report by Grand View Research, increasing awareness among males regarding personal hygiene and grooming globally has been driving the demand for men’s skincare products over the years. Men are also becoming more knowledgeable about skincare and adopting multi-step routines that more closely mirror their female peers.
Another factor driving this trend is social media. The high exposure to social media and celebrity influencers has accelerated this trend, which has led to the growth of the segment. Brands are also reacting with male-targeted and gender-neutral ranges such as unisex shampoos and conditioners, moisturizers, serums, and hair masks.
Statistics on Increasing Demand
The male personal care market is expected to hit $166 billion by 2022 .
Male-targeted skin-care product sales have jumped 7% in the past year .
Nearly 40% of adults aged 18-22 have shown interest in gender-neutral beauty products.
The global men’s skincare products market size was valued at USD 11.6 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2020 to 2027.
Men’s Exclusive Beauty Products and Brands
Here are some exclusive beauty products and brands for men:
- Aēsop: Offers a range of botanical-based skincare products for men.
- Buly 1803: Offers a range of grooming products for men inspired by ancestral grooming methods.
- Sisley Paris: Offers a range of high-end skincare products for men formulated with natural plant extracts.
- Tom Ford: Offers a range of grooming products for men formulated with rare and exotic ingredients.
Conclusion
The rise of men’s beauty products is a growing trend that shows no signs of slowing down. With increasing awareness among males regarding personal hygiene and personal grooming globally, it’s no surprise that there has been a significant increase in demand for men’s beauty products. With statistics showing that this trend is here to stay, it’s time for men to embrace their inner beauty.
